KIKO Milano Brand-Strengthening Candlelight Concert at Eiffel Tower

The Challenge

KIKO Milano wanted to create a luxurious and immersive event to celebrate their Holiday Wonderlights collection, one that embodied elegance, beauty, and festive cheer. They envisioned an experience that would captivate guests and reflect the magic of the holiday season.

The Solution: Candlelight Concert Experience

To launch the Holiday Wonderlights Collection, KIKO Milano hosted a Private Candlelight concert on the 1st floor of the Eiffel Tower, offering breathtaking views of the Paris skyline.

The guest list featured 100 VIP attendees, including clients, media, and top influencers, amplifying visibility and impact.

A string quartet performed a curated mix of Christmas classics and R&B hits, blending timeless elegance with modern flair.

Festive decor, including Christmas trees, floral arrangements, and premium catering, elevated the ambiance — creating a luxurious, immersive brand experience aligned with KIKO’s holiday vision.

"About dreaming big & daring. A wonderful event to launch our Holiday Wonderlights Collection. What is the shiniest & most wonderful location in Paris? The Eiffel Tower! And how to make it even more enchanting? Partnering with Fever to offer our press & influencer guests the magic experience of a private Candlelight concert! It started like a dream, it ended up a real success!"

— Monica Begni, Head of Marketing & Communication France & Benelux, KIKO Milano