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Client
United International Pictures
Venue
Museum of Polish History, Warsaw, Poland
Date
November 2024
Music
Hans Zimmer film scores performed by string quartet
The Challenge
To create a premium, cinematic prelude to the highly anticipated Gladiator II premiere in Warsaw, United International Pictures sought an elevated musical experience that could capture the emotional gravitas of the film while delivering a visually impactful activation. The goal was to impress media, influencers, and VIP guests attending the private premiere with a memorable, high-end artistic moment.
The Solution: Candlelight Concert Experience
To set an emotional and cinematic tone ahead of the Gladiator II premiere in Warsaw, Fever produced a private Candlelight concert at the newly opened Museum of Polish History. The space was transformed into a reverent concert hall, illuminated by 4,500 candles and filled with a full audience of 550 invited guests, including press, influencers, and key figures from the Polish entertainment industry.
The immersive performance featured a powerful Hans Zimmer-focused string quartet program, designed to align with the Gladiator narrative. This dramatic musical prelude added prestige and artistic depth to the evening.
Customization included a co-branded red carpet and photo wall, live show coordination, and a tightly synchronized experience timeline—seamlessly integrating guest arrival, concert, and the film screening. The result was a bold and elegant brand activation that left a lasting impression on all attendees.
