Product Launch & Presentation: Porsche Panamera Candlelight

The Challenge

Porsche wanted to create an unforgettable launch event for the New Porsche Panamera, combining luxury, performance, and artistry to captivate their audience.

The Solution: Candlelight Concert Experience

To celebrate the launch of the New Porsche Panamera, Fever produced a bespoke Candlelight concert at the Florence Porsche Center, transforming the venue into an elegant and immersive showcase of craftsmanship and emotion.

The evening brought together 200 select guests, including clients and employees, for an exclusive celebration that combined performance and prestige. The centerpiece of the experience was a live piano performance by Maestro Giuseppe Califano, complemented by a ballet show from Opus Ballet—a sophisticated blend of classical music and movement.

Every detail was designed to echo Porsche’s values of precision, innovation, and artistry. From the curated program to the lighting, atmosphere, and venue transformation, the concert embodied the essence of the brand while offering guests a truly unforgettable experience.